Vendors exhibit in the Fan Zone at MotoAmerica events. Spaces start at 10′ by 10′ and can go as large as necessary. View the Calendar for all MotoAmerica Events.
Vendors fall into two categories: Sponsors with a vendor space in their contract, and non-sponsor exhibitors.
If you are already a sponsor, or wish to be one, please make sure your account is setup before moving forward.
Registration Process
Step 1. Create an Account
If you don’t already have a login for MotorsportReg, create a free account at www.motorsportsreg.com. On the website select “Join” and fill in the form to “Create Your Account.
Step 2. Confirm your Status
Are you a non-sponsor? Great! You can move forward to step 3.
If you are MotoAmerica sponsor with exhibitor space included in your contract, do not move forward until your MotosportReg account has been tagged as a sponsor by us, please email Kristen or Tonia.
If you are interested in becoming a sponsor, please follow the steps on the sponsor page:
Step 3: Registration
Register for the specific event that you are interested in.
(Sponsors, you may register for multiple events at once. Do this by entering the registration for your first event of the year, then selecting “Auto-Enter.”)
Find all registration links in the calendar:
Step 4: Final Steps sent by email after registration.
After you are finished with registration you will receive an email from Kristen with details about assigning names to Vendor Passes and COI requirements.
Certificate of Insurance: Your COI is due one week prior to the event. Please check the specific requirements beforehand as each event is has different requirements.
Vendor Wristbands: You will be required to assign names within our system in order for yourself and your team to pick up Vendor Wristbands at Industry Will Call. This must be done prior to the event. Please make sure to follow the steps given on how to do this.
2025 Electronic Waiver: Every vendor pass holder needs to submit the Annual MotoAmerica
Waiver one time for the year. Note: This requires the use of a cell phone – enable camera access when requested. Please have each person submit this prior to arriving at the track:
Important Information
- Set-up Days: For all events, the setup day is the Thursday from 1-5pm or Friday 8am-5pm. You must be finished by Friday at 5pm. (For Daytona, the setup day is shifted to Wednesday.) You may not set up during the event, you will be turned away with no refund if you are late.
- Event Times: Vendors must be set up and in operation from 8am-5pm on Saturday and Sunday; Friday 8-5 is encouraged but optional. (For Daytona, shift to Friday and Saturday for event days.)
- Power: All electrical needs are the sole responsibility of the exhibitor, including generators, power strips and extension cords. MotoAmerica does not provide nor rent generators, power strips or extension cords.
- Internet: Each track has Wi-Fi but it will be slow, and often unusable, due to spectator usage. We recommend bringing a hotspot.
- Arrival: Upon arrival to the track, you will head to Industry Will Call first. All pass holders must show ID to pick up their wristband and parking pass. After passes are picked up you can reach out to the onsite contact and proceed to your vendor location.
- Required Steps: Without doing the required steps for registration we will not allow you to vend with us. These must be done prior to arrival: Correct COI submitted and approved, names added for wristbands, electronic waiver signed by every person.